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This website has the following on the web page, "For over 15 years we have specialized in hot air balloon rides over the beautiful Berkshire Mountains of Western Massachusetts." We viewed that the web site also said " Come see why so many people come back year after year to experience a flight over some of the most beautiful scenery in the country." It also said " For more information on flights and gift certificates, or to book your flight today, call 413-238-5514. Worthington Ballooning In The News. Flying Colors Hot Air Ballooning In The Hilltowns." The header had berkshire as the highest ranking search term. It is followed by berkshire mountains, massachusetts, and ma which isn't as ranked as highly as berkshire. The next words they uses is worthington. worthington ballooning was included and might not be viewed by search engines.